Brand Storyteller

Reports To: Development Manager
FLSA Status: Full-time (40 hours), non-exempt, salaried
Direct Reports: None

Work Environment: Virtual/remote; expected attendance at performances, special events, and other external activities.

Mission and Background
Musicopia's mission is to inspire, educate, and connect children, youth, and their extended communities through collaborative music and dance experiences. Musicopia envisions shaping and empowering the next generation through equitable access to the arts: cultivating lifelong creative expression, confidence, collaboration, multicultural understanding, and joy.

This will be guided and informed by our belief in and commitment to our values, which are to:

• Provide pathways to the arts
• Inspire learning through the arts
• Champion cultural and human diversity
• Promote the development of self-efficacy
• Create environments of mutual respect, well-being, and belonging
• Support participants in finding safe spaces for self-expression
• Enrich the communities in which our participants live and thrive

As of January 1, 2026, Musicopia and long-time affiliate Musicopia Dance (formerly Dancing Classrooms Philly) merged with Musicopia Inc as the surviving entity. This strategic merger brings to the forefront the importance of dance to youth development, while continuing to champion the power of music.

Learn more about Musicopia’s work and impact at www.musicopia.net.

Position Description
The Brand Storyteller is a creative and strategic communicator, adept at conveying the transformative stories of Musicopia to a broad audience. The role guides Musicopia’s public-facing storytelling through written and visual content across print and digital platforms, ensuring consistency of the organization’s voice, tone, and narrative across all channels and delivering communications that meet a high bar for quality, accuracy, and public trust. The Brand Storyteller will report to the Development Manager and be supported by the Storytelling & Creative Media Intern.

Key Responsibilities

• Generate compelling and impactful print and digital content (stories, spotlights, testimonials, press releases, e-newsletters) in support of programming, fundraising and marketing efforts.
• Identify, prioritize, and shape story ideas that advance organizational goals related to programs, fundraising, and community engagement.
• Exercise editorial judgment to ensure accuracy, inclusivity, and alignment with Musicopia’s mission and values.
• Edit and adapt copy for multiple channels, including but not limited to website, email, press materials, and catalogs.
• Create and maintain website content using WordPress, including event pages, news, stories, etc.
• Use and assist staff with the use of approved brand guidelines and templates.
• Working with the Storytelling & Creative Media Intern, and in collaboration with the Development Manager, create engaging monthly e-newsletters in Constant Contact/Salesforce and manage subscriber lists.
• Support Storytelling & Creative Media Intern in social media management in helping to curate social media content and schedule, and to monitor analytics to recommend improvements.
• Assist Development Manager with written donor communications.
• Collaborate with the Development Manager on the implementation of organizational communication and public relations strategies.
• Oversee photography, videography, and livestreaming of programs and events, refining and selecting media for public use.

Qualifications

• Proven writing/editorial experience with strong command of voice and narrative clarity.
• Excellent copywriting, editing, and proofreading skills, with a knack for concise language.
• Exceptional interpersonal communication skills.
• Detail-oriented with strong organizational skills.
• Adept at crafting content that is inclusive and culturally competent when writing for audiences with diverse and varied backgrounds.
• Experience with WordPress or similar CMS.
• Experience with Salesforce or other CRMs.
• Familiarity working with design and video editing software (e.g. Canva and Final Cut Pro)

Personal/Professional Experience

• Bachelor’s degree in marketing, communications, journalism, music, dance, or a related field or equivalent experience.
• At least 3 years of experience in marketing, communications, public relations, or related roles; experience working in a non-profit or mission-driven setting is a plus.
• Ability to adhere to deadlines and work both independently and collaboratively.
• Committed to inclusivity and respectful representation in creating written communications.
• Cultural competencies with the proven ability to engage and build relationships with diverse communities.
• A self-motivated and positive team player, capable of working effectively in a virtual environment.
• Background or strong interest in the arts, particularly in education-focused settings.
• Commitment to the values inherent in diversity, equity, inclusion, and accessibility.
• Commitment to social justice and empowering students through the arts.