Digital Content Marketing Specialist

Winterthur Museum, Garden & Library encompasses an unrivaled museum of American decorative arts in its mansion and galleries and a magnificent 60-acre naturalistic garden—all set on 1,000 gorgeous acres.

Winterthur employs a wide array of positions in the areas of curatorial, horticulture, education, conservation, library, maintenance, marketing, development, technology, and administration.

Winterthur offers a unique and rewarding experience that is rich in culture and natural beauty. Winterthur considers its employees and volunteers to be among its greatest assets and welcomes applications from candidates who will contribute their specific skills to its mission “to inspire, enlighten, and delight all of its visitors while preserving and enhancing [Winterthur]” and also uphold its core values of agility, excellence, innovation, integrity, inclusion, and transparency.

JOB DESCRIPTION:

Reporting to the Assistant Director of Digital Marketing, the Digital Content Marketing Specialist develops and publishes engaging content across Winterthur’s owned social media channels, including Instagram, Facebook, and Spotify. This role curates photography, writes captions, produces video and podcasts, and coordinates blog features with internal subject matter experts. The Specialist also serves as Winterthur’s digital community manager, fostering meaningful engagement with followers and elevating the organization’s brand presence to inspire and grow our community. 

***Please submit a cover letter and portfolio with your resume***

Compensation: $50,000 - $55,000 per year

Benefits:  Inlcuding, but not limited to, medical, dental, and vision insurance; generous paid time off plan including 10 holidays, vacation, personal, and sick time; 403b with employer match for eligible employees; discounts in the museum store and cafe; free general admission for you and your immediate family

Work Schedule:  Monday – Friday, 35 hours/week; some evenings and weekends

Responsibilities:

Under the direction of the Assistant Director of Digital Marketing, create social media content, including sourcing images, producing videos and podcasts, writing copy, and scheduling posts, aligning with an established editorial calendar, content strategy, and brand persona.

Provide exceptional customer service to Winterthur’s digital community, managing channel inboxes, replying to comments and messages, and escalating when needed. Uphold the best-in-class practices for community engagement. 

Coordinate blog content with internal subject matter experts and guest writers. 

Collaborate with internal subject matter experts across the department and organization, performing research and gathering content, fact-checking and obtaining approvals as needed.  

Analyze data and performance insights to optimize content and strategies. Produce reports and provide creative input to inform future content. 

Onboard, coordinate, and schedule internal, external, and volunteer photography/videography, ensuring contracts and releases are signed and filed appropriately. Process final deliverables and store according to organizational standards. 

Support influencer engagement strategy by owning outreach, database, and content coordination. 

Understand and implement content rights and permissions, sound digital asset management principles, and content reuse objectives. 

Minimum Experience: Bachelor’s degree in marketing, communications, or digital media production with 3-5 years of professional experience in social media and content creation; experience considered in lieu of degree

Preferred Experience: 3-5 years of professional experience in social media and content creation, photography, videography, and podcast production

Knowledge/Skills:

1. Independent producer with demonstrated experience working in social media and content creation, preferably with an in-house marketing team or within an agency environment. Fluent in major social media platforms.
2. A highly discerning eye for photo selection and curation and strong editorial judgment.
3. Excellent written and verbal communication skills, with an emphasis on original, thoughtful copywriting.
4. Strong photography and videography skills, including camera, lighting, and sound equipment. Podcast and drone experience are a plus.
5. Significant attention to detail and excellent organization skills; ability to hold self and others to high standards.
6. Excellent time-management skills with the ability to deliver high quality content in fast-paced, flexible job environment and handle multiple tasks and details simultaneously, adhering to deadlines. 
7. Strong interpersonal skills and the ability to interact with a variety of personalities diplomatically.
8. Familiarity with social media scheduling platforms and analyzing social media data and insights.
9. Familiarity with digital asset management, metadata, rights, and permissions.
10. Genuine interest in nature, art, and history.

Essential Functions:

1. Some evening and weekend work to capture content for events.
2. Work environment is a blend of working at a computer and moving around the estate, indoors and out, to capture content.
3. Must be able to traverse the estate on paved and unpaved surfaces in a moderately hilly terrain.
4. Must be able to lift up to 25 lbs. 
5. Driver’s license is required as on occasion golf carts are used to move around the estate.