Manager of Membership

Membership Program Development

• Build and grow PAFA's membership program.

• Develop acquisition, renewal, upgrade, retention and reactivation plans.

• Create a compelling membership value proposition.

• Evaluate membership levels, benefits, pricing and promotions.

• Continuously improve the member experience.

Member Lifecycle Management

• Manage acquisition, onboarding, benefit fulfillment, renewals, upgrades and lapsed member recovery.

• Create annual communication calendars.

• Develop campaigns that drive repeat visitation and engagement.

• Partner with Marketing on print and digital communications.

Membership Operations

• Build systems, workflows and documentation.

• Oversee processing, fulfillment and customer service.

• Serve as institutional expert for membership functionality in CRM and ACME.

• Maintain accurate records, reporting and reconciliation.

Data, Reporting and Analysis

• Develop dashboards and KPIs.

• Track revenue, retention, acquisition, visitation and engagement.

• Analyze trends and recommend improvements.

Cross-Department Collaboration

• Partner with Visitor Experience, Marketing, Development, Finance, Retail, Programs and Exhibitions to integrate membership throughout the visitor experience.

Financial Management

• Develop revenue goals.

• Track budget performance and ROI.

• Identify opportunities to grow earned revenue.